The association you create between your journal and a related website offers you an opportunity to connect with both your paper
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The paper journal will tend to have a limited audience compared to any given website this is because the internet on social media has exploded over the last one decade or two and therefore the traditional mode of transmitting information only through the paper is no longer a viable option. It is no wonder that most websites will find one way or the other to get an email address. One of the easiest ways to get your email address is to allow an individual to sign up using a preexisting email account such as Gmail or social media platforms such as Twitter. Once you sign up through either of these platforms they can then get your name and email address. There are several reasons why linking your paper journal to your website is beneficial.
Email check-up
Whether you receive a lot of spam or not most people will tend to check their email frequently and if not so at least once a week. The one guarantee you get on this one, an email will be sent either with a link to the website or a message concerning the information that can be found on it or the journal. Therefore, even if one does not read their email for a while your relevant email will still be in their inbox at whatever point in time they open. This serves as a very powerful marketing tool.
Linking with your readers and clients
The association you create between your journal and a related website offers you an opportunity to connect with both your paper as well as online readers and customers. This enables the author of the journal to develop direct and diverse relationships with individuals on several different platforms. This is even more important where you are in business because a better relationship can lead to an increased volume of sales, while a bad relationship can make you lose a customer. The author through a predefined is also able to connect more directly with the desired target audience which is made more efficient through the targeted emailing of both readers and clients. This, in turn, leads to an increased level of trust and can even promote brand loyalty.
Enhances customer communication
To ensure that the paper journal is read by a select target audience, the best way is to ensure this is through the use of online services or applications. In this instance, you can send emails to a targeted group of people on the author's list. This can be further enhanced by again sending out an email to only those individuals who clicked on the link that was in the previous email or emails that can be targeted towards individuals from a particular region. The biggest advantage of this process is that it happens in real-time.
Analysis of everything
The beauty of the linkage that exists between the journal and the website is that one can analyze everything very quickly and efficiently. In this way, one can track important detail such as subscription rates, return on investment and many more relevant statistics. This greatly improves upon any decision-making process that is encountered.